A new techno concept landed in Groningen, named Kaamos – Finnish for polar night. A phenomenon in which the sun doesn’t rise above the horizon for a period of 24 hours. The organization asked us to develop a branding followed by an eye-catching artwork for their very first event that fits this natural phenomenon.
The dark colored and mysterious branding forms a foundation upon which the artwork is built, representing the polar night. A dynamic design with abstract lines, that can be easily translated into different communications, such as social media and offline channels.